Studio Simple is run by Ann Vereecken (1971) and Jeroen Worst (1974). Ann studied Graphic Design at the Royal Academie of Art in Ghent. Jeroen studied Industrial Design at the Gerrit Rietveld Academy in Amsterdam. The designer duo’s focus on design footprint awareness and their love for simplicity and time made Serax manufacturing company collaborate with Studio Simple for a new collection of objects. Initially Studio Simple designed a side table and a stool made of oak and white lacquered iron (right below), but soon the collection was expanded with the “14th May” storage boxes, a “5th April” wood basket (above), a “13th November” candle holder and a “16th June” hats stand. The choice of the materials and their smooth simple lines prove the principles based on which Studio Simple works. Keeping it simple is an aesthetic approach that we love!