For Milan Design Week 2016, Lee Broom are creating a surreal Palazzo incorporating their new lighting collection ‘Optical’ in the back of the Lee Broom delivery van.
This show is called ‘SALONE DEL AUTOMOBILE’! It is about a van that travels around Milan and pitch up in the key design districts throughout the week. The van was driven from London over the weekend and arrived in Milan on Monday.
“It’s a very surreal idea,” says. “It’s almost a kind of art installation. People come past, take photos and leave. It’s almost a blink and you’ll miss it moment.”
The vehicle looks like a normal delivery van from the outside. But when the back doors are opened the mini palazzo is revealed, complete with corinthian columns and stuccoed details.
A view from inside!
Lee Broom Van stops in Milan City!